Investing is not just about picking the right stocks or timing the market. It’s about building a balanced portfolio that reflects your financial goals, risk tolerance, and time horizon. And at the core of that balance lies a powerful strategy called Asset Allocation . If you’ve ever wondered why some investors ride out market crashes with more ease than others — chances are, they’ve mastered asset allocation. 📌 What is Asset Allocation? Asset Allocation refers to how you divide your investments among different asset classes such as: Equity (Stocks) Debt (Bonds, FDs, PPFs) Gold or Commodities Real Estate Cash or Cash Equivalents The goal is to create a mix that balances risk and reward based on your individual profile. 🧠Why is Asset Allocation Important? Here’s what smart asset allocation can do: ✅ 1. Reduces Risk Different assets perform differently in various market conditions. When equity is down, debt or gold may perform better. A diversified al...
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